SAPPO Weekly Update

Week 41 (2021)

Consumer Education

The SA Pork Heritage Campaign again outperformed all industry benchmarks

SAPPO’s SA Pork Heritage Campaign exceeded all expectations. According to Adiela Afghan, business development manager of Media24, there was lots of interest and participation in the campaign. It received more than 12 million impressions. Here is the final campaign report.

As not all digital platforms display electronic messages in the same way, SAPPO recommends that you read our digital publications online. This will ensure that you view our newsletters as it should display.