A word from the CEO

Hope is not a strategy

We should not be under any illusion that our business environment is going to get any easier. On the contrary, as decay and poverty settle in over rural and peripheral urban areas, the risks of animal diseasing spreading are only going to get higher. The idea that high-end, large-scale segments of the meat value chain can safeguard themselves from more informal, disease-prone supply chains, often perceived as disconnected from their own operations, was proven to be fiction in recent weeks. So, thinking that we could, again, as industries resort to our old approach is akin to rearranging the deck chairs on the Titanic.

Read More…