Unlocking value for every actor in the SA Red Meat Industry and becoming a world class competitor
A red meat industry workshop held during the 2016 Aldam Stockman School established broad consensus amongst the Meat Value Chain participants that the red meat industry and the consumer could benefit from a systemic strategic industry upgrade. It further concluded that strategic interventions will be vital to differentiate the core product and move away from meat being a commodity in South Africa. Establishing a sustainable and profitable strategy will also unlock future value for the whole value chain; the introduction of new initiatives will become essential to improve the competitiveness of the SA red meat industry in the world market.
After the Stockman School, the Federation of Primary Red Meat Producers (RPO and NERPO) as well as the RMIF (Red Meat Industry Forum