News release
23 April 2014
BEST BUTCHERIES ANNOUNCED
SA consumers have once again voted for their best butcheries
Johannesburg, 23 April 2014: The winners of the 2013 Cleaver Awards were announced today in Johannesburg. The best butcheries, both nationally and regionally, were awarded at a luncheon attended by senior members of the meat production and retail industry, award finalists, judges and media.
This year saw six national and 41 provincial butcheries winning Platinum or Gold Cleaver Awards. Between October and December 2013, 15 000 public nominations were received via sms and online.
The Cleaver Awards, an initiative of the South African Red Meat Industry Forum, recognise butcheries that meet the highest standards, according to consumers. Since these awards started nine years ago, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval. Judging criteria includes in-store hygiene; the supply of quality assured roller marked South African Beef, the butchery’s level of competency in offering the best advice on meal preparations and perceived value for money. The 212 point checklist is used to independently assess all of the finalists.
Butchers were judged according to three categories namely;
- Butcheries with fouror more till points,
- Butcheries with three or fewer till points and,
- Food market / Supermarket butcheries
First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.
Three consumers who nominated the three National Platinum winners each received a voucher for a R1 500 hamper of beef products from the winning butcher.
Issued on behalf of the South African Red Meat Industry by The Write Agency
Contact Leigh Hopewell on (011) 513 3445/ 083 264 6563 or at leigh@thewriteagency.co.za
CLEAVER AWARDS 2013
NATIONAL WINNERS
Up to 3 tills:
- Uitkyk Vleismark, Lichtenburg Platinum
- West End Vleismark, Kimberley Gold
3 and more tills:
- Boma Vleismark, Moreletapark Platinum
- Vleislapa, Marshall Street, Polokwane Gold
Meat Markets:
- The Grove Spar, Nelspruit Platinum
- Crossing Spar, Nelspruit Gold
GAUTENG
Up to 3 tills:
- Ziman Meats, Randfontein Platinum
- Roodt Meat, Florida Gold
3 and more tills:
- Berliner Grill & Deli, Northriding Platinum
- Butcher Boys, Vanderbijlpark Gold
Meat Market:
- Karaglen Super Spar, Karaglen Platinum
- Uitkyk Vleismark, Silverton Gold
NORTH WEST
Up to 3 tills:
- Beesland Slaghuis, Vryburg Platinum
- De Wilge Slaghuis, Potchefstroom Gold
3 and more tills:
- Impala Vleismark, Brits Platinum
- Goudkop Slaghuis, Klerksdorp Gold
Meat Market:
- Checkers Hyper, Klerksdorp Platinum
LIMPOPO
4 and more tills:
- Vleislapa, Grobler Street, Polokwane Platinum
MPUMALANGA
Up to 3 tills:
- Frank`s Meat, Middelburg Platinum
- Alan`s Butchery, Ermelo Gold
Meat Market:
- Saveway Super Spar, Witbank Platinum
- Pick n Pay, White River Gold
FREE STATE
Up to 3 tills:
- Country Meat, Kroonstad Platinum
- Fauna Meat Market, Bloemfontein Gold
3 and more tills:
- Fredilia Meat, Welkom Platinum
Meat Market:
- Pick & Pay Prellerwalk, Bloemfontein Platinum
- Checkers Hyper, Fleurdal, Bloemfontein Gold
NORTHERN CAPE
Up to 3 tills:
- Angus Butchery, Kuruman Platinum
- Koki`s Meat Market, Kimberley Gold
Meat Market:
- Shoprite, Kimberley Platinum
EASTERN CAPE
Up to 3 tills:
- Hansons Deli, Port Elizabeth Platinum
- Heydenrychs, Port Elizabeth Gold
3 and more tills:
- Crave Meats, East London Platinum
Meat Market:
- Checkers, Greenacres, Port Elizabeth Platinum
- Our Super Spar, Walmer, Port Elizabeth Gold
WESTERN CAPE
Up to 3 tills:
- Tomi`s Country Butchery, Hermon Platinum
- Stilbaai Slaghuis, Stilbaai. Gold
3 and more tills:
- Excellent Food Market, Elsies River Platinum
Meat Market:
- Super Spar, Malmesbury Platinum
- Knysna Super Spar Gold
KWAZULU-NATAL
Up to 3 tills:
- Dirks Meat Market, Davenport, Durban Platinum
- Michael Frey`s Butchery, Margate Gold
3 and more tills:
- Bluff Meats, Pinetown Platinum
- Bluff Meats, Bluff Gold
Meat Market:
- Michael Frey`s Fresh Meat, Manaba Beach Platinum
- Pick n Pay, Ballito Platinum
- Checkers, Amanzimtoti Gold